discovering and defining marketing issues. TOPIC: My topic of research will be about JCPenny and why the company is currently failing and could disappear as a whole.
You as a Marketing Research Manager have been assigned to conduct a small marketing research study. You have selected your research topic in Week 1& 2. Please prepare a research proposal that provides the following items:
- Problem definition (Chapter 3) – What is the real problem you are trying to solve through your research. This should include 1) discovering and defining marketing issues, 2) management dilemmas, and 3) research questions.
- Research design (Chapter 2-3) – How would you design your research? This should include research type, purpose, how to collect data, time frame, scope, and environment.
Instructions for Assignment:
- 2-3 Pages in APA 7th format excluding cover and reference pages
- Use a minimum of 3 references: Don’t forget to cite them.
- Submit in a Word format, not the PDF file.
- Due to violations of academic integrity, you are instructed to do the following due this coming Sunday.
and check your assignment (any format – Excel, Word, PowerPoint).
Take a screenshot of your submission, the screenshot must show your content and the result. Copy the screenshot into your assignment at the end, after your reference page.