Feeling stuck?

Ask us to find you a qualified specialist in your field

Marketing Operations Fundamentals

Marketing Operations Fundamentals. This portion of the GB 214 SU21 Marketing Module exam focuses on MovieKlips, a new company that just launched a new online subscription service this spring.

You are required to (1) read the summary of the company and (2) answer all 6 questions on pages 4. Each correct answer is worth 10 points. 6 correct answers equal 60 points for this portion of the Marketing Module exam.

Company Case Study and Overview

MovieKips (MK) was formed in 2019 by two Bentley alum who had a vision to start a new online subscription service to improve the world of dull, boring presentations by offering the world exclusive use of authentic video clips from generations of Hollywood movies.

The product development process took almost two years to complete and included acquiring the proprietary, exclusive, royalty-free use of classic Hollywood movies from 1940 to 2021. The company raised an unspecified 7-figure amount of capital to build the massive database of movie clips, construct the infrastructure of the online subscription service and invest in the development of a multi-tiered marketing program.

The MovieKips service provides direct access to classic Hollywood movie clips for exclusive use in customized speeches, presentations, classroom lessons, blogs, email campaigns, chats, etc. for company meetings, presentations and academic classrooms.

The new service uses a massive database to access any and every conceivable topic compiled from Hollywood movies starting in 1940 to the present day. As the sole provider of this service, MovieKlips invested substantially so the company’s subscriber base could have exclusive use of these video clips.

Subscribers can purchase the service on an individual basis or as part of an organization (company, higher ed institution, etc.) with several options for usage: one-time use, month-by-month use, or annual subscription. No discounts are offered.

There is currently no direct competition for this new service. MovieKlips is the only company offering this service.

The MK’s marketing material describes the company this way: “MovieKlips 

enables innovative business leaders and inventive academic professionals to customize and improve the impact of their speeches, presentations and lessons – for their employees, stakeholders, clients and students – by embedding entertaining and original Hollywood movie video clips in their messaging.”

Thanks to empirical research data compiled in 2019 of their service, MovieKlips is able to support their advertising claims with real-world evidence that proves that speeches, presentations and teaching lessons that use video clips from Hollywood movies maintain a higher level of audience interest and engagement, above-average message retention and a higher memory recall (aka message “stickiness”.)

MovieKlip’s primary target audience segments are C-level corporate executives and managers in Fortune 500 companies, business consultants in small to large consultancy firms, and teachers and professors in small-to-large public and private colleges and universities (like Bentley), including e-learning institutions (like Phoenix University.) All target segments are based in the U.S.

Once the company achieves critical mass of 100,000 subscriber base, MovieKlips is highly confident that these target audiences will eventually drive significant demand and strong brand loyalty for this service.

The company believes it will achieve brand loyalty when the target audiences:

– become aware of and knowledgeable about the MovieKlips service,

– are motivated to continue to use the service,

– become enthusiastic brand loyalists who promote the service to their peers.

A key element in the company’s promotional mix is their website which provides the company’s value proposition and core messaging, offers tips and advice on searching for and editing video clips from its vast database of movie titles and shares best practices to maximize the storytelling impact of speeches and presentations. The website also includes pricing and a weekly blog dedicated to customer success stories and customer testimonials.

Marketing Operations Fundamentals

Get a Quick Quote

Approximately 250 words
Total price (USD) $: 10.99

Not yet sure about it?

See How it Works

Testimonials

WRITING HELP

Discover what people say about our previously completed projects.

Stacey Kent

I ordered my first paper and from the review, writer covered and discussed all the required elements well. Thank you

Jane Clarke

Perfect essay, all questions answered. Fast delivery of paper.

Irvin Madison

Very communicative and understand your position

James Wells

I’ve been using this website for over a year now. Quality work and on time. Thank you

Jack Ribas

I got an A on my finals. I will use again. Thank you

Samson Phil

Writer 132 did a pretty good job, finished the assignment on time. Average sized paragraphs.

Kevion Fischer

Answered quickly, professional, and very communicative

Frequently Asked Questions

Who writes my Essay?
We have qualified writers who are not only talented in writing papers but also have requisite knowledge in specific area of study. Further, our writers are mentored in writing & their work scrutinized for syntax error and plagiarism by our editing team
How long should I wait to get my paper?
We deliver your order within the deadline given. You will have an opportunity to evaluate the paper and request for revision
What if I am not satisfied with my paper?
Many reasons can result to this from writers missing some key points or information not provided in great detail. However, we always try to make revisions for any orders that have issues. Thus, if unsatisfied, you may request for a refund or credit for a free assignment to cover up
Is your payment secure?
Our payment is secure and you d not need to worry about your data when using our website.
Can I chat with writer?
Yes, our system allows you to message writer directly for clarification. However, we discourage sharing contact with writers since we are able to supervise every step they do on your order and make sure everything is fine

Benefits of Working with Our Writers

Z

Highly Qualified Writers

Our writers have knowledge even on complex disciplines

l

Specialization

Every writer writes a maximum of 3 special subjects such as, statistics, finance & economics

k

Top-Notch writing skills

Our writers are constantly mentored and reviewed for their skills. We hire the best writers who posses requisite knowledge and writing skills

Quality Control

Our writers have access to databases with recent research and publications for use. Further, we grad our writers access to grammar & plagiarism checks. Additionally, our editing team proofreads every paper before submission

Orders Completed

%

Client Payback

Active Writers

Editing Team

Advantages of our custom writing services

l

Custom papers written from scratch

All custom papers are prepared by qualified writers according to your instructions and, therefore, exclude any chance of plagiarism. We have a large staff of academic writers, including native speakers from the USA, the UK, Canada, and Australia. Thus, Homeoftutors.com can quickly find the most suitable one for your specific order.

}

EXTRA FAST DELIVERY FOR URGENT ORDERS

The deadline is close and you still have no idea how to write your essay, research, or article review? With us, you can get a well-researched and professionally prepared paper overnight or even within 8 hours if you are pressed for time

i

No pre-written essays

We complete all assignments from scratch, which are not connected to any essay databases. This means we do not resell any paper. In addition, before sending your paper to you, we check it for plagiarism to make sure it has no copy-pasted parts.

b

QUALITY WRITING HELP IN ANY FORMAT

Have difficulties with citing sources? Our writers are an old hand at proper referencing and can easily cope with MLA / APA / Harvard / Chicago / Turabian or any other formatting style.

How it Works

1. Making an Order Tip and Tricks

  • Choose the type of assignment, topic, subject, length, and deadline for your paper.
  • Indicate the following order parameters: service, chosen writer level, number of cited sources, and citation style.
  • Add your document or provide instructions for paper in a specific form.
Image showing step 1 of making an order
Image showing how to make payment for your order

2. Tips and Tricks for Choosing the Right Writer

  • Log in using your email address or your Facebook account.
  • A list of suitable writers will be offered to you. Before making a selection, you can read testimonials or engage in a Live Chat with authors.
  • Check your balance and, if necessary, add funds to your account. Here you will also find exclusive bargains.
  • Put money into the account of the chosen writer.

3. Tips and Tricks for Supervising the Writing Process

  • Get the chance to keep track of the process and connect with your writer.
  • If required, include updated instructions.
  • Have a conversation with your author.
Image showing how to supervise writing process
Image showing how to download your completed results

4. Tips and Tricks to Enjoy the Results

  • You will receive the paper. You have the option of requesting modifications if they are required. Before giving it back to the writer, make a list of the adjustments that need to be made.
  • Accept the paper and send the money to the author.
  • Rate your writer, submit your request, then sit back and enjoy the results.

Feeling stuck?

Ask us to find you a qualified specialist in your field.